Entrepreneurship
Transform your innovative ideas into successful ventures with our Entrepreneurship course, providing the knowledge and skills to drive business growth and innovation.
PGFBA (9), PMBA
Course Description
The Entrepreneurship program delves into the core principles and practices essential for starting and growing successful ventures. Through a blend of theoretical concepts and practical applications, students explore the entrepreneurial mindset, from ideation to business plan execution. They learn to conduct feasibility analyses, craft robust business plans, develop effective marketing strategies, and understand the intricacies of e-commerce.
The program also covers vital aspects such as pricing strategies, financial planning, cash flow management, team building, and different forms of business ownership, including franchising. By the end of the program, students are equipped with the knowledge and skills necessary to embark on their entrepreneurial journey confidently.
What will you learn?
PGFBA (9), PMBA
Course Description
The Entrepreneurship program delves into the core principles and practices essential for starting and growing successful ventures. Through a blend of theoretical concepts and practical applications, students explore the entrepreneurial mindset, from ideation to business plan execution. They learn to conduct feasibility analyses, craft robust business plans, develop effective marketing strategies, and understand the intricacies of e-commerce.
The program also covers vital aspects such as pricing strategies, financial planning, cash flow management, team building, and different forms of business ownership, including franchising. By the end of the program, students are equipped with the knowledge and skills necessary to embark on their entrepreneurial journey confidently.
What will you learn?
- Demonstrate an understanding of the foundational concepts and theories of entrepreneurship.
- Apply critical thinking and creativity to transform ideas into viable business opportunities.
- Conduct comprehensive feasibility analyses and develop well-structured business plans.
- Create and implement effective marketing strategies tailored to entrepreneurial ventures.
- Develop financial acumen to manage cash flow, build financial plans, and assess the viability of new ventures.
Meet Your Instructor
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Dr. VijayakumaranDr. Vijayakumaran is a renowned figure in business administration, public relations, marketing, and strategic management, education management with roots in Malaysia. Educated at the Open University Malaysia and University Utara Malaysia, he's equipped with a Ph.D., two Master's degrees, and a Bachelor's in Business Administration.
Throughout his distinguished career, he's demonstrated an exceptional aptitude in competitive analysis, strategy, and business intelligence. He's contributed to academia and industry alike, leaving his mark at institutions such as the University of Nottingham Trent, University of Derby, University of East London and Swiss Business School, and many others. With a decade of academic experience in Malaysia and England, Dr. Vijayakumaran has seamlessly blended rigorous academic research with practical business insights. |