Creating event strategy is not easy. Even with unlimited resources, it’s a challenge to choose the right kind of events to plan and the correct event type (whether it is a face-to-face, virtual, or hybrid) that you should execute, while maintaining a consistent brand and finding the right content to tract your target audiences. At Goaldiggers Events, we are ready to help you find out all you need to know about your event strategy – from planning an event, to promoting, marketing, and executing it successfully.
Event Planning Strategy
The planning stage is arguably the most crucial phase. It is the foundation on which the rest of your event will be. In this stage, we will look at how you can make a sound foundation possible – from the types of event that best suits your organisation’s vision, mission and objectives, to the event budget to early event promotion. This includes establishing:
Event Success KPIs
Event Marketing Strategy
Event marketing is a promotional strategy that involves contact and connection between your brand and your customers at your event, be it face-to-face, virtual or hybrid. Each event is different, it has different audiences, different content and different culture. Therefore, your event deserves to be marketed in its own unique way. As the Event Marketer of the future, we are on top of the event marketing game. Our services encompasses of:
Event Branding, Website & Hashtags
Partners, Speakers and Sponsors Outreach
Announcement Email Blast and Email Nuturing
Blog Posts and Contributed Content
Social Media and Co-Marketing
Attendee Promotion & Last-Minute Event Promotion
Event Management Strategy
You’ve gone through all the hard work of getting people to your event, now it is time to make sure that everything runs smoothly. We do this by providing the following services:
Event App Adoption
Event Crew Recruitment
On-site Event Day Updates
Wrapping Up – Feedback Forms
Business to Business
With B2B events, you are setting up conferences, networking sessions, or seminars and trainings to get your business representatives to interact with your target audiences and gain access to updated industry insights. You will be running events that target other businesses, or a dynamic that involves gathering multiple brands in the same place.
We help you host professionals and decision-makers who, depending on their gorals, want to make purchase or a business interaction with your company. When planning B2B events, we share the responsibility to secure the right environment and circumstances that will take your business to another level.
Business to Consumers
To B2C events are designed to enchant the customers or future clients of your brand, focusing on building strong relationships between your brand and your leads and audiences. The approach can be less logical and more emotional, since these purchases are based more on benefits than on features. B2C attendees want to interact with other audiences (and your brand that is running the event), but their main interest is to participate in the event experiences you have set up for them. Our job is to help you design a brand experience that connects with your attendees’ emotional state or provide them with the expected gratification. Here you can include virtual reality dynamics, customized social programmes, guided tours, etc.
Get in touch with us
Neida Jayus 017-268 2603 & Sue Hadi 016-922 7535
All rights reserved. Copyright 2023, KLIEC Berhad. Updated 1 Feb 2024