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KLIEC-PBS PhD (Marketing)

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Putra Business School at UPM

Awards

DOCTOR OF PHILOSOPHY (PHD)
Putra Business School (PBS) at Universiti Putra Malaysia (UPM)
​

PROFESSIONAL DIPLOMA IN INNOVATION AND STRATEGY (PCIS L4)
London Examinations Board UK (LEB)

TRIPLE CROWN EXECUTIVE LEADERSHIP INNOVATION AND STRATEGY GOLD AWARD (TRICELIS GOLD)
Kuala Lumpur International Education Consortium (KLIEC)

Programme Details

Entry

Standard Requirement of Entry: Master's Degree transcript and certificate.

Duration

Minimum Duration: 3 years​.

Intake

KLIEC Intake Schedule: Monthly Rotational Intake.

Academic Structure

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Enrol

Admission
  • Research Proposal​

Stage 1

PBS Seminar Module
  • 10 online sessions (3 hours each)
  • Assignment
  • Progress Report

Stage 2

PURE & Proposal Defence
  • The student is required to present his/her work in the Putra Research (PURE) Colloquium or equivalent before allowed to do a Proposal Defence (PD)
  • Each student must publicly present and defend his/her PD

Stage 3

PURE & Viva Voce
  • The student proceeds to continue with his/her data collection, data analysis and thesis writing.
  • The student is required to present his/her work in the PURE Colloquium or equivalent before allowed to do a Viva Voce.
  • After submission of the thesis, the student is required to attend a physical viva voce to orally defend his/her thesis.

Elective 1

TriCELIS Programme
  • ​4-Day Seminar at the University of Oxford
  • Group Assessment at the University of London​

Elective 2

TriCELIS Industrial Visit
  • BMW-Mini UK
  • Jaguar Land Rover UK

About the Research Seminar

The research seminar is conducted online on weekends. This module prepares the groundwork for the research proposal, which will introduce readers to the researchers’ topic, problem statement, research questions and objectives, scope and significance of the study, operational definition, review of literature, theoretical and conceptual framework, and methodology design. The module is split into six parts. The first part concerns the introduction of thesis, followed by a literature review, research philosophy and design of methodology, quantitative method, qualitative method, and academic writing.

About PURE

Putra Business School Research Colloquium (PURE) is a postgraduate colloquium organised once to twice a year by PBS. It aims to provide a platform to showcase postgraduate research and share contemporary issues in research.
PURE outlines activities including oral presentations and technical sessions, which will be conducted by invited expert panels to assist postgraduate students in research aspects.

International Students

International Student English Requirement
  • Test of English as a Foreign Language (TOEFL-PBT) = 550
  • Test of English as a Foreign Language (TOEFL-IBT) = 60
  • International English Language Testing System (IELTS) = Band 6.0
  • Malaysian University English Test (MUET) = Band 4.0
  • Pearson Academic / Online = 59
  • Linguaskill Online = 169
  • Certified Intensive English Programme Level = 109

Fee Structure

Tuition Fee

Malaysian Students: RM56,776
International Students: RM70,776​

Optional Fees

Student Support Services

Research Assistant: Strictly Not Available​

Elective

TRICELIS Service Charge and Taxes: £981
Transport for Industrial Visit 1: £50
Transport for Industrial Visit 2: £50
Graduation Fee UK (Graduate): £450
Graduation Fee UK (Guest): £300

KLIEC Convocation

Convocation Fee & Dinner Malaysia (Graduate): RM550
Convocation Fee & Dinner Malaysia (Guest): RM350​
All rights reserved. Copyright 2025, KLIEC Berhad. Updated 1 November 2025
  • HOME
  • ODL Courses
    • Organisational Behaviour
    • Project Management
    • Corporate Finance
    • HR Management
    • Entrepreneurship
    • Strategic Management
    • Business Ethics
    • Marketing Innovation
    • Business Research
    • Master Project 1
    • Master Project 2